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This short video discusses whether the facial shapes preferred in the East and West are truly different. It explains that clean, clear skin and a non-sagging face are commonly preferred impressions regardless of culture. However, the preferred facial shape itself is formed within a range that does not deviate significantly from the average facial shape of that region. The video introduces research suggesting that in the East, where facial features are relatively less defined, there is a preference for round and youthful impressions, while in the West, where distinct facial features are fundamental, preferences have evolved towards individual and attractive impressions. O.N Clinic | Last Reviewed 2026-09-20